| Overview |
Business start-up training
puts special emphasis on business opportunity identification. The
course provides participants with an opportunity to prepare simplified
business plans for their identified businesses. |
| Time |
6 days and 9 hours |
| Target
Group |
Those prepared to start their
own businesses, to include pre-start-up graduated, retirees, retrenched
workers, upcoming and recent graduations from youths training
institutions, school leavers, employed persons, professionals, clients
of lending institutions and credit shops, mobilised grassroots groups,
unemployed women, men and youth. |
| Training
Objectives |
It ensures the trainees gain
the knowledge and skills required to prepare a business plan to start a
business. |
| Topic
3.1 |
Identification and
selection of business opportunities
 | Definitions: business opportunities and business ideas |
| Identification of business ideas and opportunities |
| Selecting a business opportunity (business opportunity viability
analysis) |
|
| Topic
3.2 |
Business description
| Business type: service/product, name, location, ownership |
| Legal and professional reqirements |
| Business industry |
| Entry and growth strategy |
|
| Topic
3.3 |
Marketing plan
| Identification of potential customers |
| Analysis of competitors |
| Pricing strategy |
| Distribution strategy |
| Promotion strategy |
| Selling tactics |
| Marketing environment analysis |
| Product strategy |
|
| Topic
3.4 |
Organisational plan
| Organisational structure |
| Key functions |
| Management: staffing, motivating, training |
| Support staff |
| Assistance |
| Organised policy |
|
| Topic
3.5 |
Operational / Production
plan
| Production capacity |
| Product design |
| Resources - equipment, tools, materials |
| Production process |
| Production costs |
| Quality control measures |
| Plant layout |
| Rule / regulations / procedures |
| Health / safety issues |
|
| Topic
3.6 |
Financial plan
| Pre-operational costs |
| Operational costs |
| Working capital requirements |
| Pro forma income statement |
| Pro forma balance sheet |
| Pro forma cash flow |
| Break even analysis |
| Business financing |
| Capitalisation |
|
| Topic
3.7 |
Compiling the business plan
| Executive summary |
| Layout |
|
