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CONCEPTUALISE
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Forming
the concept was the first step. The
visionaries identified several unmet needs of an underserved stratum of
society. After discussions
with several other stakeholders and external consultants, an
intervention began to take shape and the BOSS concept was born.
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SITE
IDENTIFICATION
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In
terms of site identification, certain factors were considered before a
final decision was made: centrality, accessibility, rural clientele,
needs of community members, and infrastructure.
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MARKET
RESEARCH AND COMMUNITY AWARENESS
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An
intervention will only lead to success if it is original, innovative,
and, most importantly, demand-driven.
The BOSS concept, therefore, was not developed in a bubble.
The feasibility of the intervention was tested on the potential
target market through the administration of market surveys to
approximately 110 participants in the eastern, central and western zones
of Chimanimani. The local
government, the Chimanimani Rural District Council, was initially
consulted and several meetings with community members were set-up over
the course of several days. Throughout
the awareness campaign, it was, and continues to be, important to let
the residents know that the BOSS is for them and that their full
participation during the design stage is crucial.
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PREPARE
A STRATEGY AND DOCUMENT IN A BUSINESS PLAN
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After
the administration of the market surveys and the analysis of the market
data, the needs and demands of the potential clientele become clearer
and the interventions become more tailored to the specific target
groups. In addition to the
market assessment, an analysis of the macroenvironment was also
completed in order to fully understand the external factors, which could
affect the success and viability of the BOSS.
The strategy and findings from the analyses must then be
documented and agreed-upon in a business plan.
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RECRUIT
BOARD MEMBERS AND MANAGEMENT
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A
competent and experienced board of directors as well as senior
management must then be recruited to effectively guide the organisation
and ensure that the BOSS’ mission and vision statements are met.
Their diverse backgrounds and combined knowledge will bring
expertise and leadership to the organisation.
They will be key figures in obtaining financial resources.
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PLAN
FOR RESOURCES
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The
BOSS will offer 5 different services, each of which will be its own
department. Each department
must be responsible for creating its own mini business plan; budgeting;
financial and operational reporting; and development of their own
departmental programme.
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BRAND
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The
BOSS is aiming to be the “beacon of development in the Chimanimani
area.” Its long-term goal
is to be the beacon throughout the entire country.
The BOSS is using the lighthouse to signify guidance, leadership,
light and direction. Through
its services, the organisation hopes to give every Zimbabwean access to
information and in the process improve their lives.
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TRAIN
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To
ensure an exceptional level of customer service and consistently high
quality products, personnel of the BOSS at all levels will be trained on
a regular basis, so as to keep current.
The BOSS will pride itself on experienced, effective and
knowledgeable staff and trainers.
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MARKET
AND PROMOTE
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The
public, potential donors, all stakeholders and the media should know
about the BOSS. Through
promotional campaigns and word of mouth, the organisation’s concept
will spread and ultimately be embraced by many.
The replication of the BOSS nationwide is the goal.
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MONITOR
AND EVALUATE PROGRESS
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An
important element of the continued success of the BOSS will be the
thoroughness of its monitoring and evaluation processes as well as its
follow-up procedures. It is
important for the BOSS to know if its services have been effective in
positively impacting the lives of its clientele.
The BOSS will make every effort to employ such procedures
diligently and frequently.
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LAUNCH
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The
launch will be a high profile and well-attended event.
It will serve as a promotional tool and effectively advertise the
BOSS’ services to its target communities as well as to its potential
donors and partners for collaboration.
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